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Are you a marketer or a product expert?
Your success can be built around either, but as one Big Box retailer marketing manager pointed out to me recently: “Too many manufacturers think that their marketing managers are marketers and they are...
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Is your brand marketing thought up or thought through?
The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message...
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8 social media steps to build your business online
Your potential buyers are actively participating in social media every single day and in many cases they are having conversations about your products or your brand. This is where social media comes...
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How is your brand talked about?
How people talk about and recommend your brand is the single most powerful reason for whether they buy you or your competitor. But what happens if your category or brand has low visibility, interest or...
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10 marketing thought leaders you need to follow
Look no further than these 10 marketing thought leaders for inspiration and insight. Each one has a unique perspective that is worth your attention. My top 10 list, in no particular order includes:...
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The Marketing Audit: Finding the reason for your success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with...
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Is it a good idea to join a company with big problems?
It may be too cliché, but it probably depends on if you see the glass half empty or half full. It’s easy to get caught up in the hiring process and your ego can get in the way of asking the right...
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In an age of social media, why PR?
Social media has changed the role of public relations, not made it irrelevant. The speed of breaking news on online channels has increased the need for planning and crafting of consistent messages to...
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If marcom sounds “fluffy” to your CEO and CFO, here’s a powerful tool for...
If you’re fluent in marketing speak, then there’s a good chance the CEO and the CFO have no idea what you’re saying when you are discussing how you’re going to drive your business with marketing....
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How to Build Assets that Make the Benefits of Owning Your Brand Shareable and...
Social media offers brands a set of inexpensive tools that can quickly get marketing messages out through interactive discussion and rapid word of mouth and, properly managed, can deliver measurable...
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and,...
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Are QR Codes A Marketing Gimmick?
There are plenty of articles talking about the failure of QR codes. Most with pictures proving their point. So QR codes are stupid, right? Don't jump to conclusions.
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A Quick Dirty Dozen Fun Marketing Statistics
Sometimes stats are so compelling that they are worth repeating. Call us geeks, but we love marketing statistics and metrics. Here’s a dozen fun facts from a recent email from Robert Fleming, the CEO...
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Are You Relying On Social Media To Reach B2B Buyers?
If you think social media is the best way to reach B2B buyers, then you’re going to be disappointed. Here’s why: B2B buyers like social media but communicate mainly by e-mail. A recent survey of B2B...
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19 Social Media Marketing Facts You Need To Know
Arm yourself with these 19 social media facts.
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Do You Accept LinkedIn Connections From People You Don’t Personally Know?
Are you concerned that you may miss out on job or other opportunities?
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6 Effective Ways on How Building Materials Marketers Must Use Social Media
The building products industry is lagging behind in using social media marketing.
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Are You Leveraging These Up & Coming Social Media Apps To Make Your Brand...
You’ve finally gotten a handle on Facebook and Twitter and Instagram. But here’s one guarantee about social media platforms: They’re constantly changing. What’s today’s popular site is tomorrow’s old...
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50 Mind Blowing Facts Most Digital Marketers Don’t Know
Marc Howard lives and breathes digital growth strategies and shows other digital entrepreneurs and small-medium sized business owners how to grow their online business, generate more traffic and turn...
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How Periscope Can Help Your Business
Periscope offers an intimate way for viewers to watch, comment, share, and interact with your live content.
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